The following announcement will go out to faculty and staff today:
Dear faculty and staff:
This week marks the official launch of our new Institutional Positioning project, as recently explained in the September faculty meeting and November staff town hall.
This effort will help elevate and define Bryn Mawr for our internal and external audiences. It will also provide the tools needed for our community to have a more cohesive way to express who we are in words and visual design.
To guide this project, we are partnering with SimpsonScarborough, a women-owned higher education positioning firm that has worked with many of our peers and aspirational institutions. During the next several months, many of you will be contacted to engage with this project. I encourage your participation and candid feedback.
My team in the Office of College Communication is leading this effort and has developed a project blog that will provide weekly updates about the endeavor.
I hope you will stay connected along this important project’s timeline during this academic year, and I thank you for your support as we work together to chart the course for Bryn Mawr’s future. I’ll update you as the project takes shape. Watch your email and the Daily Digest newsletter for opportunities to provide feedback next week as the SimpsonScarborough team visits campus for some early research conversations.
Sincerely,
Samara Sit
Chief Communications Officer