After many months of planning, I am thrilled to say that we had a successful soft launch of our new visual and verbal identity work from the positioning project at Owls Fest and Inauguration on October 25 and 26. Our new official yellow color “Lantern’s Glow” shined brightly to underscore Wendy Cadge’s main Inaugural Address message of love and light, from the new stage design to the swag to the signage. It was a joy to see! A special shout-out to our Creative Director Emma Bumstead, whose design direction on many things Inauguration and Owls fest helped us put a unified foot forward.

Here’s the primary photo gallery

Here’s the Inauguration content page, include event video, prepared remarks, etc.

You can really see many parts of the new visual identity come together here in the event program. From the colors, to the fonts, to the architectural patterns, to the new icons – all the elements play well with each other and do evoke a bolder yet refined visual impression of our favorite liberal arts college.

Also, more good news from that weekend: the Board of Trustees voted to approve the proposed revisions to the historical college seal! More guidance will follow about what that means and how you will use it. I’m glad we have this important symbol to use in conjunction with our revised Wordmark to demonstrate our continued committment to strong academics.

Ok so now that we’ve celebrated our new president, as well as welcomed so many athletes, parents, friends, guardians, alumnae/i, and others to campus for the big October celebration, what’s hapenning next with the positioning project?

Our primary focus this month is to finish a brand new postioning guidelines website section that will give you all the details you need to help you write in the voice of Bryn Mawr to designing something in the style of Bryn Mawr. I’ll also be sending out a campus announcement providing that resource, and my goal is before Thanksgiving. Fingers crossed!

Thanks to those of you who provided feedback about a new college PowerPoint template. You raised some helpful points and I incorporated your feedback into the project scope. The new deck is slated to have 30+ new slide options, not including some baked-in content slides about Bryn Mawr. The design phase will launch next week and we’ll release it for testing with this group as soon as we can.

I haven’t forgotten about the Canva project for self-service graphic design or the new digital asset management project for college photography. They remain on the list and I expect both will be launched in the next couple of months.

As always, let me know if you have any questions about what’s happening, and thanks for your continued support!