Oh, so it’s been a while since my last update about the positioning work, hasn’t it. Hello, all! Still plugging away over here, just a bit focused on this amazing campus event called Inauguration and Owls Fest coming up in a few weeks (10/25-6). Come one, come all!

As you know, we have finalized the visual identity, and have put to bed much of the initial messaging strategy based on our content pillars work. We hosted overview presentations for several offices on campus in late August, and then the semester started!

We’ve gone a little dark so we can concentrate on our soft rollout of the new positioning elements with the Inauguration and Owls Fest event promotion, stage design, and visual look and feel, and then as soon as that is all in the rear view mirror, we’ll return to focusing on a campuswide announcement, the release of a new guidelines website, asset distribution (like the new wordmark/logo), and so much more.

For those of you who have been wondering when you will be getting new toys to play with, it’s coming soon. Please continue to use current logos and other items. If you are ordering larger quantities of an item, please contact me or Emma Bumstead for a consultation first. We will offer specific trainings to those curious about how to use all this work, and will make those widely available.

Next steps also include a proposal to the Board of Trustees to approve at their October meeting our nominal changes to the Historical College Seal, so then we will be ready to rollout the wordmark locked up to the seal in a complete way. The plan… it’s all coming together!

Also…. let’s say you were in the market for a new t-shirt, or hat, blanket, or water bottle… well, do I have exciting new for you.

Now available at Bryn Mawr’s very own Book Shop is a selection of Lantern’s Glow yellow merchandise and additional merchandise with our revised College wordmark/logo! Special thanks to Stephanie, the goddess of merch ordering, for her partnership on getting our revised College yellow and wordmark out into the world via their Book Shop displays. Check it all out next time you are at the Campus Center and take home our new “ownable” Bryn Mawr yellow on something new!