My team has heard some very positive feedback from my initial blog explanations of the new college color palette and other visual identity items as described in previous posts. I am excited that you are excited to get in the game and use these new elements to market your own efforts.

Communications, in partnership with Undergraduate Admissions and SimpsonScarborough, has been working together this summer to apply the new visual identity work to some printed collateral that will soon make its way to schools and prospective students. I thought I would share below some examples, which might appear better on the blog website itself than in your email notification (click the bottom link in your email notice to see each blog post on a web browser.)

You can see the very beginning of our visual evolution through these postcards, handouts and poster. As we use the new elements, we learn more about what “fits” Bryn Mawr College, so it’s all a work in progress.

You will be surprised to learn I am enjoying these early “fruits” of our work on the positioning project, and look forward to more! More updates after the graphics below:

Communications, along with some select staff in other units, are looking forward to our initial training sessions on the visual identity and other areas with SimpsonScarborough at the end of this month. This training will help prepare my team to help train those who need it in how to use the first phase of guidelines we are currently finalizing. We also continue to work with President Wendy on other aspects of the verbal positioning work (messaging) and will update you as that work continues.

Emma Bumstead and Jodee Winger on our Creative Services team are also beginning to design items using the new visual identity for the Inauguration of President Wendy on October 26th (everyone is invited so mark your calendar!)… You’re going to see a whole new look and feel for that celebration and its related two-day event, Owls Fest.

Meanwhile, in case you missed the announcement in the Daily Digest a few weeks ago, we have an official new name for the college’s athletics mascot! Their name is Olympia, Olly for short, and we’re excited to design a new costume befitting this symbol of leadership and college pride. Lots more on that in the months to come.

And lastly, for those who haven’t heard the news, our college photographer/videographer, Aaron Windhorst, left the college last month to pursue his MFA more full-time. We have posted the position, and greatly appreciate your patience while we seek to rehire the role as quickly as possible. Thank you!