Hello again, blog readers! It’s been a couple of weeks since my last update and a lot has happened since then. One, I was on vacation last week, and two, we launched the third phase of the positioning project.

On Monday, March 18th, we received the first round of work for our creative concepts and related materials. This work includes quite a lot of deliverables and SimpsonScarborough has been clearly very busy.

Items we are reviewing include the following…

• We are reviewing potential changes to make our college wordmark/logo more legible at any size, especially smaller sizes, and in all use cases.
• We are developing a common structure for the design of wordmark/logos for academic units as well as some college units.
• We are exploring a refresh the design of our college seal for legibility/scalability while retaining many of the unique historical elements (this will take Board of Trustees approval).
• And we are reviewing two early concepts for creative directions we can follow for the look and feel of our materials moving forward. This is perhaps the part many people find the most fun, where we explore a unifying theme behind items such as textures, fonts, colors, photography style, and more.
  
  Our assessment of these items includes not only our personal opinions, but also more importantly, what the concepts and designs are communicating and what will resonate with our key audiences on and off campus.

As previously mentioned, SimpsonScarborough is returning to campus to present about the above items on April 3 and 4 and take questions. Faculty and staff are invited to participate and I am offering first chance at seats to you, dear blog readers. We will be only hosting an in-person meeting, though, in the Old Library London Room. Please join us!

Faculty/Staff Creative Positioning presentation
Wednesday, April 3
2:30 p.m. – 3:30 p.m.
RSVP to info@brynmawr.edu
Light refreshments will be offered

That’s it for this week!